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    EA Offers Gifts For The Entire Family On Android This Holiday Season

    MONOPOLY, THE GAME OF LIFE, The Sims 3, Need for Speed Shift and More Are Available for the Android Platform

    Redwood City, Calif. - December 23, 2010 - Give the gift of gaming to Android™ device owners this holiday season! EA Mobile™, a division of Electronic Arts Inc. (NASDAQ: ERTS) and the world's leading mobile games publisher, offers a full selection of games for select Android-based mobile phones - perfect for everyone on your gift giving list. The Sims™ 3, Need for Speed™ Shift, FIFA 10 by EA SPORTS™ and Tetris®, as well as MONOPOLY and THE GAME OF LIFE (under license from Hasbro Inc.)are available on the Android platform. Additional upcoming releases include Worms™ and Bejeweled® 2 from PopCap Games. The games can be downloaded directly to an Android phone through EA's store by visiting www.eamobile.com on the device or by visiting www.eamobile.com/android on a PC.

    "Expanding our world-class franchises onto the emerging Android marketplace brings our popular, award-winning games to more phones, more carriers and ultimately, more consumers," said Adam Sussman, Vice President of Worldwide Publishing for EA Mobile. "This lineup brings fun to everyone - from families playing MONOPOLY to sports fans scoring goals with FIFA 10 - no matter where you are."

    About Need for Speed™ Shift

    Need for Speed ™ Shift features 20 cars including the BMW M3 GT2, Lamborghini Gallardo and Pagani Zonda. Players will race on 18 tracks in stunning locations like Chicago, London and Tokyo in Quick Race or circuit-dominating Career Mode. The game also features three difficulty settings and physics-based accelerated 3D graphics.

    About The Sims™ 3

    Android consumers will experience the award-winning The Sims™ experience with customizable appearances, clothing and accessories for their Sims characters. In a 3D open-world environment, players will discover what kind of character their Sim will turn out to be with over 70 goals and wishes to help each Sim reach their full potential.

    About Tetris®

    Tetris®, one of the world's most popular video games, is now available on Android with vivid graphic quality and new gameplay modes. Slide, rotate or drop Tetriminos into place with touchscreen controls, and track your stats to improve your scores. Enjoy hours of fun in Marathon Mode or keep it fresh with the new Magic Mode featuring five Power-Ups -- Wrecking Ball, Minimizer, Bubble Wrap, Magic Crayon and Smashdown.

    About MONOPOLY

    It's "GO" time! Take a ride on the Reading Railroad. Buy Boardwalk. Go directly to jail. Buy, sell, and trade Atlantic City's famous properties, and see the game jump to life with animated features and intuitive gameplay. Challenge friends with Pass 'n Play and customize the difficulty, number of players, and house rules. Enjoy original MONOPOLY gameplay as only the beloved, best-selling board game brand can deliver.

    The possibilities are endless in the classic board game - now optimized for Android. In THE GAME OF LIFE, a fun Pass 'N Play mode allows play with up to three friends while navigating animated tokens through winding roads and lush landscapes with easy touch controls. Live on the edge or play it safe. Land on "Life Spaces" and gain tiles worth big bucks. Collect "Share the Wealth Cards" and retire in style. Enjoy endless hours of replay fun and re-create your LIFE each time you play!

    About FIFA 10 by EA SPORTS™

    With FIFA 10 byEA SPORTS™, Android users can play with superstar players from over 500 officially licensed teams in 30 licensed leagues in international tournaments and cup competitions. In "Be a Pro" mode, pick or create a professional player and test your ability over multiple seasons. Master a single position and develop your skills to ultimately become a national legend.

    About Bejeweled® 2

    The original match three gem-swap game from PopCap Games, Bejeweled® 2, challenges you to match sparkling gems in four different game modes, making for wildly compelling, dazzling fun! Match three sparkling gems at a time, horizontally or vertically, to see them burst in showers of color and points. Match four or more to create power gems that boost a player's score with brilliant cascades and combos. Soar to gem-matching heights in Classic mode or speed through matches against the clock in Action mode. Multi-faceted Puzzles and three game modes provide even more high-carat fun.

    About Worms™

    Run for cover as the original, award-winning turn-based strategy game Worms™ comes to Android devices. Marking its 15th anniversary this year, Worms for Android offers cartoon-style visuals and comical audio, 50 challenges with items to unlock, customized music support and 26 weapons and utilities.

    The games are available for select phones with Android OS versions 2.0 and higher. To verify device compatibility or download games directly to an Android phone through EA's store, visit www.eamobile.com on the device or www.eamobile.com/android on a PC. For additional information, please visit http://www.eamobile.com/android. Press information can be found at http://info.ea.com.

    EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. For more information about EA Mobile, please visit www.EAMobile.com, join us on Facebook at www.facebook.com/EAMobile or follow us on Twitter at www.twitter.com/EAMobile.

    About EA Mobile

    EA Mobile™ is the world's leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company's alliance with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone®, iPad™ and iPod® and the Kindle. For more information about EA Mobile, please visit www.eamobile.com.

    About Electronic Arts

    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

    About Hasbro, Inc.
    Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

    EA, EA SPORTS, EA Mobile, POGO, Need for Speed, and The Sims are trademarks of Electronic Arts Inc. Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions. Tetris is a registered trademark of Tetris Holding. Bejeweled is listed at www.popcap.com/trademarks and is owned by PopCap Games inc. or its licensors and may be registered in some countries. Worms is a registered trademark of Team 17 Software Limited. MONOPOLY, THE GAME OF LIFE, YAHTZEE and SCRABBLE (in the United States and Canada) are trademarks of Hasbro and are used with permission. John Madden, NFL, FIFA and NASCAR are the property of their respective owners and used with permission. iPad, iPod touch and iPhone are trademarks of Apple Inc. All other trademarks are the property of their respective owners.

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