Page 1 of UK based Vlogger? Be careful what you advertise

http://www.eurogamer.net/articles/2015-08-19-vloggers-get-official-advertising-guidance

Quote:
The UK Committee of Advertising Practice has published official guidance for vloggers that take payment to promote products in their videos and on social media.

The move follows an Advertising Standards Authority investigation last year that found vloggers had misled viewers by failing to properly flag commercially-bought content.
Be careful out there kids!

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Only a good thing. Vloggers are different from TV personalities as the audience feel they have a more personal connection with them is it's internet, not TV. AS such, their 'opinions' also seem more personal. So when someone is paid to promote a product, and they talk about it in a way that would make the audience feel it was their personal opinion, that's just deception.


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