Page 1 of Google to start ranking sites based on facts?

The Daily Mail is going to be in trouble!
http://www.newscientist.com/article/mg22530102.600-google-wants-to-rank-websites-based-on-facts-not-links.html

Quote:
A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. "A source that has few false facts is considered to be trustworthy," says the team. The score they compute for each page is its Knowledge-Based Trust score.

The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings.
This might be a good thing, if you googled MMR and autism, you wouldn't get a load of scare websites and news stories, you'd get results telling you there is no link.


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Well that's going to knacker the online political campaigning for the forthcoming election.

Snaps

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My new Flash Fiction blog. All my own work
500ish

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I used to be with it, but then they changed what `it` was.
Now, what I`m with isn`t it, and what`s `it` seems weird and scary